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Privacy Policy

Last updated: 29 August 2026

1. Introduction & Data Controller

9am Leads Ltd ("we", "our", "us") is the data controller for personal data processed through our website www.9amleads.com and our lead generation services. We respect your privacy and are committed to protecting your personal data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. This Privacy Policy explains what data we collect, why we collect it, how we use it, and the rights you have.

2. Lawful Basis for Processing

Under UK GDPR, we process personal data on the following lawful bases:

3. Information We Collect

Information you provide: When you sign up, we collect your name, company name, email address, phone number, billing details, and target areas of interest.

Information collected automatically: We may collect your IP address, browser type, operating system, referring URLs, and usage patterns.

Lead data: The leads we supply to you contain information sourced from publicly available registers. This may include names, addresses, and - for Probate Leads - details relating to deceased individuals. We process this data strictly to provide the service you have contracted for.

Affiliate Programme data: If you apply to join our Affiliate Programme, we collect your name, email address, phone number (where provided), a voice recording used to assess your suitability, a photo or scan of your government-issued identity document (e.g. driving licence or passport), your bank details (bank name and account holder), and your referral activity. This identity information is collected to verify who you are before any payout, to meet anti-fraud and money-laundering compliance obligations (UK GDPR lawful basis: legal obligation and legitimate interests), and to pay you the commissions you have earned.

Identity documents and voice recordings are stored securely, accessed only by staff who need them to verify and process your application and payouts, and are never shared for marketing. We retain identity verification records only for as long as legally required (and for no longer than is necessary to comply with tax and anti-money-laundering obligations).

4. How We Use Your Information

5. Data Sources for Leads & Special Data

Leads are sourced from publicly available data, including Rightmove and Zoopla (property listings), Companies House (new company registrations), the Gov.uk Probate Register, local authority planning portals, and Gov.uk Contracts Finder.

Probate data: Some of the personal data we process (in connection with Probate Leads) relates to deceased individuals. In the UK, data relating to deceased individuals is not generally classed as personal data under UK GDPR. Where we process any such information, we do so to provide the probate lead service you have subscribed to and handle it with appropriate care and confidentiality.

6. Data Sharing & Third Parties

We do not sell your personal information. We share data only with trusted processors who help us operate, under appropriate contractual safeguards (data processing agreements):

All processors process data only on our documented instructions and are required to keep it secure.

7. International Transfers

Your data may be transferred to and processed in countries outside the UK. Where this occurs, we rely on appropriate safeguards (such as the UK International Data Transfer Agreement / Addendum, adequacy decisions, or equivalent measures) to protect your data in accordance with UK data protection law. Please contact us for details of the safeguards in place.

8. Data Security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. This includes encryption in transit, access controls, and regular monitoring. However, no method of transmission over the internet is 100% secure.

9. Data Retention

We retain your personal data only for as long as necessary to provide our services and to meet legal, accounting, or reporting obligations:

10. Your Rights

Under UK GDPR you have the right to:

To exercise any of these rights, contact us at hello@9amleads.com. We will respond within one month. If you are not satisfied, you may lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.

11. Cookies

Our website uses cookies and similar technologies to enhance your browsing experience, remember your preferences, and understand how our site is used. You can control or delete cookies through your browser settings. Disabling cookies may affect certain features of our website.

12. Automated Decision-Making

We do not use automated decision-making, including profiling, that produces legal effects concerning you or similarly significantly affects you.

13. Data Breach Notification

We have procedures in place to detect, investigate, and respond to personal data breaches. Where a breach is likely to result in a risk to your rights and freedoms, we will notify you and the Information Commissioner's Office (ICO) in accordance with our legal obligations.

14. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of those sites. We encourage you to review their privacy policies.

15. Children's Privacy

Our services are not directed at children under the age of 18, and we do not knowingly collect personal data from children.

16. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of material changes by email or through a prominent notice on our website. The "Last updated" date above will reflect the latest revision.

17. Contact

If you have questions about this Privacy Policy, wish to exercise your data rights, or wish to make a complaint, contact us at:

9am Leads Ltd, Company No. 17402522
Registered office: 66 Paul Street, London EC2A 4NA
hello@9amleads.com
www.9amleads.com

You also have the right to lodge a complaint with the UK supervisory authority: the Information Commissioner's Office (ICO), Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF, or via ico.org.uk.