AI Automation, Digital Systems & Business Growth Specialist

The challenge

Business owners in trades and services know new work exists, but the sources are scattered: property listings, probate notices, company registrations, planning applications and public tenders. Checking them daily is repetitive, and the follow-up usually lives somewhere else entirely. The product had to make a morning routine out of opportunity finding without adding another admin burden.

My approach

I started with the daily habit rather than the software: one delivery time, a small set of relevant opportunities, and a clear next step. From there I defined the customer journey, subscription tiers, targeting by area and lead type, the dashboard experience, and the operational process behind each delivery. The build was delivered iteratively with AI-assisted development, testing each release against the live delivery run. The product later grew affiliate and partner channels, which required referral tracking, recurring commission calculations and internal administration controls.

What I built

• Lead sourcing and processing across five opportunity types
• Customer dashboards for viewing, managing and exporting leads
• Subscription management and plan-based access
• Lead allocation and postcode targeting controls
• Automated lead alerts and marketing workflows
• Customer onboarding, trial signup and account flows
• Affiliate programme with referral tracking and recurring monthly commission
• Partner dashboards showing referral links, clicks, trials, paying members and commission
• Commission calculation, payout queues and affiliate/partner administration
• Internal administration dashboards for customer accounts, delivery operations, billing and CRM connections
• Customer CRM workflows with webhook-based lead delivery and CRM-ready exports
• Automated marketing campaigns, lifecycle emails and reusable templates
• Business reporting and delivery status reporting
• Optional print-and-post service with mailing tracking

Technologies and tools

Verified from the platform repository and deployment configuration:

Outcome

Revenue, customer counts and conversion statistics are not published here because they are not independently verified for this portfolio.

Partner dashboard demo (sample data). No partner or customer records are shown.

The challenge

Dealers publish the same kind of photos as every other dealer, so buyers default to comparing price. Proper studio photography and video production are expensive per vehicle and unrealistic for a busy forecourt. The challenge was to make consistent, professional presentation achievable from ordinary phone photos, without adding a production workflow.

My approach

I shaped the product around one listing in, a complete presentation out: clean images on a chosen backdrop, dealer branding, a short narrated video and the information a marketplace needs. I mapped the dealer journey from signup and photo upload through credits, generation, download and publication, then prioritised the features that removed the most manual work. I directed the build and tested it against real vehicle listings.

What I built

• Vehicle listing and photo upload workflows
• Background removal, studio backdrops and image levelling
• Dealer logo and dealership name placement
• Narrated presentation videos from the same photos
• Registration and MOT history checking
• Dealer dashboard for managing vehicles and downloads
• Credit-based pricing and secure checkout
• Listing URL import and marketplace-ready exports
• Private listing feed for a dealer's own website

Technologies and tools

Verified from the repository and deployment configuration:

Publishing integrations: eBay Motors publishing is automatic through a connected seller account. For AutoTrader, Gumtree, Motors.co.uk and other marketplaces, the platform prepares the listing and feed for the dealer to post. No claim is made that every marketplace integration posts automatically.

Outcome

Revenue, dealer counts and performance statistics are not published here because they are not independently verified for this portfolio.

The working photo editor, captured from the live product with a test vehicle.

The challenge

New and growing moving companies need more than a course. They need pricing discipline, sales scripts, staff procedures and a way to win work. That knowledge is usually learned the hard way or bought piecemeal from consultants, leaving owners with information but no operating system.

My approach

I structured the offer as a complete business programme rather than a content library: core training, ready-to-use manuals and interactive tools, supported by a website and marketing funnel that could attract and convert moving company owners. I set the curriculum direction, product structure, positioning and acquisition approach, and directed the platform build.

What I built

• Online training programme for moving company owners and staff
• Structured modules, staff manuals and business tools
• 19 business tools and 35+ downloadable resources
• Website with course presentation, demos and checkout
• Free lead-generation support and customer dashboard preview
• Booking flow for calls and free video content
• Email capture and monthly marketing communications
• Digital marketing and customer acquisition strategy

Technologies and tools

Verified from the repository and deployment configuration:

Outcome

Student numbers, revenue and results are not published here because they are not independently verified for this portfolio.

Read-only dashboard demo. No student or customer data is shown.

The challenge

Estate and letting agents are expected to market properties with video, but traditional production is slow and expensive for a busy listings pipeline. Most agents already have good photographs; the missing piece is a consistent way to turn those photos into branded video content without booking a videographer for every property.

My approach

I designed the product around a simple input and output: upload a set of listing photos, let the system analyse them and assemble a short branded video, then download or share it. The commercial model is a self-serve subscription with a free first video, so an agent can see the output before paying. I shaped the proposition, product flow, pricing, website and marketing, and directed the AI-assisted build.

What I built

• Property listing photo upload and processing workflow
• AI-assisted photo analysis, script generation and video assembly
• British AI voiceover, music and cinematic motion
• Three presentation styles: Listing Pro, Luxury and Social
• Agency logo and branding applied to the output
• Free regeneration and HD download/share options
• Subscription plans, credits and a free first-video funnel
• Marketing website with product examples, pricing, FAQs and account signup
• Customer acquisition and conversion content for estate and letting agents

Technologies and tools

Verified from the deployed application build and product configuration:

Outcome

Revenue, customer counts and performance statistics are not published here because they are not independently verified for this portfolio.

The challenge

Most social tools assume the hard part is the calendar. For a small business or agency the hard parts are knowing what to post, writing it for each network, getting a person to approve it, and then finding out whether it actually published. Content, approvals and delivery status usually live in different places, and "scheduled" is treated as "posted" until someone notices otherwise.

My approach

I designed the product around four honest states: draft, needs approval, scheduled and posted. Approval is a workspace setting rather than an afterthought — draft only, schedule approved content, ask before publishing, or publish automatically. Each network delivery is recorded separately, so a temporary failure can be retried and a refused post keeps the provider's reason. Where a provider's answer is unclear, the system stops rather than risk sending the same post twice. The same rules are exposed to a company's own agents and tools through MCP and a documented REST API, so an automated client cannot bypass the approvals a person relies on.

What I built

• AI assistant that turns a plain-language request, media or existing draft into posts
• Per-network wording and media variants for Instagram, TikTok, YouTube, LinkedIn, Facebook and Pinterest
• Draft, needs approval, scheduled and posted workflow in one calendar
• Approval policies per workspace, from draft-only to publish automatically
• Publishing records per network with retry handling, visible provider errors and duplicate-safe behaviour
• Workspace roles, account limits and subscription plans, including a free forever plan and 14-day trial
• Agent and integration access through MCP and an OpenAPI 3.1 REST contract
• Public marketing site covering the workflow, audience pages, pricing, API contract and legal pages

Technologies and tools

Verified from the public site and its published API contract:

Outcome

The public pre-launch site, captured from the live build.