New Business Leads From company register: A B2B Outreach Guide
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Learn how to use Companies House data to find new UK businesses, qualify them quickly, and turn them into paying clients. Practical guide for B2B sales.
Learn how to use Companies House data to find new UK businesses, qualify them quickly, and turn them into paying clients. Practical guide for B2B sales.
2026-10-03 · 7 min read
Learn how to use Companies House data to find new UK businesses, qualify them quickly, and turn them into paying clients. Practical guide for B2B sales.
New businesses are actively setting up operations, which means they need suppliers, services, and professional advice. Unlike established firms with entrenched suppliers, startups are open to new relationships. They often have budget allocated for essentials like accounting, IT, insurance, and marketing. If you reach them early, you can become their default choice.
Companies House data gives you a real-time feed of these opportunities. Every day, hundreds of new companies are incorporated across the UK. By tapping into this stream, you can build a pipeline of leads that are genuinely fresh and receptive. The key is to act quickly and position yourself as a helpful expert, not just another salesperson.
You can search Companies House for free via their public beta service or use their API for bulk data. The API allows you to download daily incorporation files in CSV format. These files include company name, incorporation date, registered address, SIC codes, and more. You can filter by date, location, and industry to target your ideal client.
For example, if you're an accountant, you might filter for new companies in your city with SIC codes related to construction or retail. If you're a web designer, you might look for tech startups. The API is free but requires some technical know-how. Alternatively, services like 9amLeads deliver pre-filtered new business leads to your inbox every morning.
Not all new businesses are equal. To avoid wasting time, qualify leads based on factors that indicate need and ability to pay. Start with industry: some sectors require your service more than others. Next, consider location: local businesses are easier to meet in person and may prefer local suppliers. Also, check the company's filing history and capital if available.
Another important criterion is the director's background. If a director has previous experience in your industry, they may already have suppliers. Conversely, a first-time director might be more open to guidance. Use LinkedIn to research directors and tailor your approach. Remember, the goal is to find leads that are a good fit, not just any new company.
When contacting new businesses, timing is everything. Aim to reach out within the first week of incorporation. At this stage, they are setting up systems and making decisions. Use a multi-channel approach: a personalised email, a follow-up phone call, and a LinkedIn connection request. Avoid generic templates; reference their industry or location to show you've done your homework.
Offer something of immediate value. For example, an accountant could offer a free guide on 'First-Year Tax Obligations for Startups'. A web designer could provide a free website audit. This positions you as a helpful resource rather than a pushy salesperson. Always include a clear call to action, such as booking a call or downloading a resource.
There are several tools to help you find and manage new business leads. Companies House API is the primary source, but it requires development work. Other options include DueDil, Endole, and 9amLeads. These services aggregate data and provide additional insights, such as estimated turnover and director contact details. They often deliver leads via email or CRM integration.
When choosing a service, consider your budget, technical skills, and the volume of leads you need. If you're a small business, a daily email with 10-20 qualified leads might be sufficient. Larger firms may need API access and custom filtering. Always check that the service complies with GDPR and offers a free trial.
Conversion requires a structured follow-up process. After the initial contact, send a follow-up email within 48 hours. If no response, try a phone call a few days later. Keep a record of all interactions in your CRM. Personalise each follow-up based on previous conversations. For example, if they expressed interest in a specific service, send relevant case studies.
Offer a low-risk entry point, such as a free consultation or a discounted trial. This reduces friction and builds trust. Once they become a client, focus on delivering exceptional service to turn them into repeat customers and referral sources. Remember, new businesses grow, and their needs evolve. Stay in touch and upsell when appropriate.
Many businesses make the mistake of treating new business leads like any other cold lead. They send mass emails that get ignored or, worse, marked as spam. Avoid this by segmenting your list and personalising your outreach. Another mistake is giving up too soon. New business owners are busy; it may take several touches before they respond.
Also, don't overlook data accuracy. Companies House data can have errors, such as incorrect SIC codes. Verify key details before reaching out. Finally, ensure you comply with GDPR and PECR. Don't assume that because data is public, you can use it for any purpose. Always provide an opt-out and respect preferences.
A small accountancy firm in Manchester used Companies House data to target new limited companies in their area. They filtered for incorporations within the last 30 days and SIC codes related to construction and retail. They sent a personalised email offering a free initial consultation and a fixed-fee package for first-year accounts.
Within three months, they contacted 200 leads, booked 30 consultations, and converted 20 clients. Their conversion rate was 10%, which is excellent for cold outreach. The key was speed: they contacted each lead within 48 hours of incorporation. They also followed up with a phone call if no email response. This case shows that with a targeted approach, new business leads can deliver significant ROI.
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Start your free 7-day trialExplore New Business LeadsCompanies House updates its register daily, usually within 24 hours of a new incorporation. This means you can access fresh leads every day. For the most current data, check early morning or use a service that aggregates and delivers leads at 9am.
You can obtain company name, registered address, incorporation date, SIC codes (industry), director names, and filing history. This data helps you qualify leads based on location, industry, and company age. Some details like director contact info may require additional sources.
Yes, Companies House data is public and can be used for marketing under UK GDPR if you have a lawful basis, such as legitimate interest. However, you must comply with PECR for electronic marketing. Always check current regulations and consider consent for B2C.
Speed is critical: contact new businesses within days of incorporation. Personalise your outreach based on their industry and location. Offer a clear value proposition, such as a free consultation or introductory discount. Follow up consistently and track results.
Ready to put these strategies into practice? Explore New Business Alerts and start receiving fresh new business leads every morning. Start your free 7-day trial today.
Ready to put these strategies into practice? Explore New Business Alerts and start receiving fresh new business leads every morning. Start your free 7-day trial today.