New Business Leads From Companies House: A B2B Outreach Guide
2026-08-18 · 7 min read
How accountants, web designers, IT firms and other B2B service providers can turn new Companies House registrations into clients - with a practical outreach cadence.
The Companies House advantage
Every limited company in the UK appears on the public register the moment it incorporates. That public moment is a commercial opportunity: the new director has made a decision to start trading, and a list of services is needed in the next few weeks.
For B2B providers the timing is the entire game. Contact a director in the first fortnight and you are the only provider they have spoken to. Contact them three months later and they have already chosen their accountant, their bank and their website builder.
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Who to target (and how to prioritise)
The register tells you the company type, registered office location and the industry SIC code. That is enough to build a tightly-matched prospect list instead of cold-calling everyone.
| Your service | Best SIC / signal to filter on |
|---|---|
| Accountant / bookkeeper | All limited companies in your region |
| Web design / marketing | E-commerce, retail, professional services |
| IT / telecoms | Tech, legal, financial services firms |
| Insurance / compliance | Construction, transport, healthcare |
- Filter by SIC code to match your ideal client profile
- Filter by location to keep travel and relevance high
- Prioritise companies with multiple directors or higher capital
- Skip dormant companies that may never trade
A first-contact cadence that gets replies
New directors are busy and slightly overwhelmed. Keep the first touch short, helpful and specific to their company. Reference the company by name and offer one concrete thing they genuinely need in the first month.
A simple cadence works: day one email, day three follow-up email, day seven a short call or LinkedIn message. Then step back. Most conversions happen after the first two touches, so consistency beats cleverness.
- Email 1: congratulations + one specific value-add
- Email 2: a relevant example or resource, no hard sell
- Call/LinkedIn on day 7: ask how it is going
- Stop after three touches unless they engage
Services every new company buys
The fastest way to convert a new business lead is to offer something the director has already realised they need. The first month after incorporation is when the following decisions get made:
- Accounting, bookkeeping and tax registration
- Business bank account and payment setup
- Website, domain and business email
- Insurance, compliance and legal review
- IT, telecoms, phone systems and software
Turn first clients into long-term accounts
A newly registered company that is won early tends to stay. Onboard smoothly, invoice clearly, and review their needs at 3, 6 and 12 months. The lifetime value of one new-company client frequently multiplies the effort of the first contact.
Add each converted client to a simple care cycle - a quarterly check-in or a newsletter with genuinely useful content - so you grow the account and earn referrals as their business expands.
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Frequently Asked Questions
What is a new business lead?
It is a newly registered company from the official Companies House register. A new registration means a director has just taken the biggest step of their professional life - and now needs everything from accounts and insurance to websites and IT, often within the first few weeks.
Why target newly registered companies?
New companies are actively shopping for services. They have no incumbent supplier yet, which makes them far easier to win than established firms with loyal providers. First-mover advantage matters enormously in the first 30 days.
Which businesses should use new business leads?
Accountants, bookkeepers, web designers, marketing agencies, IT and telecoms providers, insurers, recruiters, solicitors and virtual offices all sell something every new company needs. The register even tells you the company's industry via its SIC code.
How do I choose which new businesses to contact?
Filter by SIC code, location and company type to match your ideal client. A small agency might target limited companies in their home region; an accountant might target companies over a certain registered capital or in high-growth sectors.