10 Services You Can Sell to New Business Leads (and How to Offer Them)
2026-08-19 · 9 min read
Newly registered companies need a long list of services in their first few months. Here are ten profitable services you can sell to new business leads, and the right way to offer each one.
Why new companies are the perfect buyers
Every new limited company makes a predictable set of purchases in its first few months, and when you contact them early there is no incumbent supplier to displace. For B2B providers, a fresh incorporation is the closest thing to a guaranteed customer at the start of their journey.
The skill is not finding the companies - the register is public. It is knowing which service to offer first and making the approach feel helpful rather than opportunistic.
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The ten services every new company buys
Here are the services that newly registered UK companies most commonly need, roughly in the order they buy them:
| # | Service | When they need it |
|---|---|---|
| 1 | Business bank account setup | Week 1 |
| 2 | Accounting and tax registration | Week 1-2 |
| 3 | Website, domain and email | Week 1-4 |
| 4 | Business insurance | Week 1-4 |
| 5 | IT, software and phone systems | Week 2-6 |
| 6 | Legal review and contracts | Week 2-8 |
| 7 | Marketing and branding | Week 2-12 |
| 8 | Virtual office and address services | Week 1-4 |
| 9 | Payroll and HR setup | Month 2+ |
| 10 | Ongoing bookkeeping and tax | Month 1 onwards |
Lead with the urgent, not the obvious
A website is an obvious need, but accounting and tax registration have a deadline - the company must file within months of incorporation. Leading with a service that has a date attached creates a natural reason to act now.
When you open with the urgent service, you also build the relationship that lets you sell the rest later. A director who trusts you with their tax is far more likely to trust you with their insurance and their payroll.
- Ask what they have already set up - bank, accountant, website
- Offer the missing urgent item first
- Frame it as helping them avoid a penalty or delay
- Then mention one natural next step, no more
How to offer services without sounding pushy
New directors expect providers to contact them, so you are not intruding - but you must add value in the first message. Mention their company by name, reference something specific (their industry, their registration date), and offer one concrete thing: a free compliance check, a fixed-price starter package, a template they can use today.
Give value first and the sale becomes a natural continuation rather than a pitch.
Turn the first sale into an account
The real money in new business leads is the account, not the first order. Onboard cleanly, set review points at one, three, six and twelve months, and add services as the company grows. A client won in the first month of trading is yours for the lifetime of the business - and a source of referrals to every other new company they meet.
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Frequently Asked Questions
Which service should I lead with?
Lead with the service the new business needs first and that you deliver best. For most providers that is the one with a natural deadline - accounting and tax registration, or a website and domain. Solve the urgent problem and the wider relationship follows.
How many services should I offer in the first conversation?
Two or three maximum. New directors are overwhelmed, and a list of eight services reads as a sales pitch. Offer the one most relevant to their situation now, mention one more as a natural next step, and let the rest come later.
Is it better to specialise or offer a bundle?
A starter bundle - the two or three services every new company buys - tends to win because it reduces the director's decisions. Price it as a package with a clear first-month focus, then expand the account over time.
When is the best time to contact a new company?
In the first two weeks after incorporation. That is when bank accounts, accounting, websites and insurance decisions get made and no incumbent supplier exists yet. After a few months the decisions are locked in.