Every estate agent knows the feeling. You spend hours cold calling, door knocking, and networking — all to find the next instruction. But there's a more efficient way. SSTC (Sold Subject to Contract) moving leads give you direct access to people who have already listed their property and found a buyer. They need an agent to handle their onward purchase, or they're selling a second property. Either way, they're ready to talk.
SSTC stands for "Sold Subject to Contract." When a property is marked SSTC on Rightmove or Zoopla, it means the seller has accepted an offer but the sale hasn't completed yet. These sellers often need to:
For estate agents, SSTC leads are higher quality than cold leads because the person is already engaged in the property market and actively needs property services.
The primary source for SSTC property data in the UK is Rightmove. When a property status changes to SSTC, Under Offer, or Sold STC, it appears on Rightmove's property listings. By scraping this data daily, you can build a list of every SSTC property in your target postcode areas.
Each lead typically includes:
The key to converting moving leads is speed. The seller is actively choosing an agent right now. Contact them within hours of receiving the lead — ideally before 10am on the day the lead arrives.
Don't send generic letters. Reference their specific property, its price, and location. Mention that you noticed their property is SSTC and offer a specific service — a free valuation of their onward purchase, a chain management consultation, or a review of their current agent's performance.
Most conversions happen after the third contact, not the first. A structured follow-up over 7-10 days — initial letter, brochure, phone call, then a second letter — dramatically increases your instruction rate.
In a typical UK city, 5-15 new SSTC properties appear daily within a reasonable radius. In London, that number can be 50-100+. With consistent daily contact, most agents convert 1-3 instructions per week from SSTC leads alone.
9amLeads delivers fresh SSTC moving leads to your inbox every morning at 9am, Monday to Friday. Each lead includes the property address, price, bedrooms, agent, and SSTC status. Try it free for 7 days — start your trial.